Tuesday, January 29, 2008

Addie Swartz

Here is some very interesting news about NU alum Addie Swartz (a Kellogg alum). This is from PR Newswire:

Addie Swartz is the founder and CEO of B*tween Productions, Inc, home of the Beacon Street Girls award-winning book series, website and line of gifts and accessories for preteen girls. Addie created the Beacon Street Girls in 2002 to provide positive media and healthy role models for tween girls, whatever their challenges. Today, there are 14 Beacon Street Girls books with more than 500,000 copies in print. The company has "super-fans" in 174 countries and the books are available through leading book stores and online. Related BSG products are sold at more than 850 independent gift shops and through the COPPA-compliant Beacon Street Girls website (www.beaconstreetgirls.com). A longtime entrepreneur with a commitment to developing quality products for children, Addie founded BrightIdeas in 1992. The company sold educational software to parents and teachers and was acquired by Addison Wesley in 1996. Addie has also held senior positions at The Walt Disney Company, Lotus Development, and Reebok. Addie currently lives in the Boston area with her husband and two daughters, ages 12 and 16. She is a graduate of Stanford University, and received her MBA from Northwestern University's Kellogg School of Management. BSG Books and gifts provide positive role models for preteen girls by modeling appropriate behaviors. Also the company has access to a "Tween Advisory Board" for input and feedback from girls around the world. Recent books have addressed issues such as cyber-bullying and Internet safety, gossip, self-acceptance, positive body image, underage drinking, school pressures, childhood obesity, divorce, etc.

Very cool!

Check out the story about Addie in Kellogg World, Summer 2005. Go Beacon Street Girls!

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